Posts tagged reputation management
Bellway's cavalier, ill-advised approach to customer service risks damaging its brand
Embattled Persimmon offers a cautionary lesson in reputation management

For those still failing to grasp the core principles behind reputation management - and the value of reputation - Persimmon’s handling of troublesome Facebook groups offers a cautionary tale, plunging the house-builder further into the mire.

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The vital role of PR as brand loyalty plummets

Emma McCallum is a freelance PR consultant based in Manchester. After attending the MPA Big Debate summer event on brand trust, she highlights the opportunities for those able to utilise PR to best effect, embracing new consumer expectations to deliver growth.

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