Posts tagged pr north west
Embattled Persimmon offers a cautionary lesson in reputation management

For those still failing to grasp the core principles behind reputation management - and the value of reputation - Persimmon’s handling of troublesome Facebook groups offers a cautionary tale, plunging the house-builder further into the mire.

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Targeted comms, media trust and vanity PR

Effective PR must be strategic and targeted - is national coverage really the best result? Find out why vanity PR will rarely deliver results.

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