Posts tagged pr independent consultant
What is 'astroturfing' and why has it stoked debate within the PR industry?

The shadowy practice of ‘astroturfing’ hit the headlines this week - but what is it, and why has it stoked debate within the PR industry?

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Embattled Persimmon offers a cautionary lesson in reputation management

For those still failing to grasp the core principles behind reputation management - and the value of reputation - Persimmon’s handling of troublesome Facebook groups offers a cautionary tale, plunging the house-builder further into the mire.

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Podcasts and PR - should you be getting involved?

Podcasts continue to grow in popularity - but should it form part of your own PR strategy?

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