Posts tagged manchester freelance pr
Bellway's cavalier, ill-advised approach to customer service risks damaging its brand
What is 'astroturfing' and why has it stoked debate within the PR industry?

The shadowy practice of ‘astroturfing’ hit the headlines this week - but what is it, and why has it stoked debate within the PR industry?

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Embattled Persimmon offers a cautionary lesson in reputation management

For those still failing to grasp the core principles behind reputation management - and the value of reputation - Persimmon’s handling of troublesome Facebook groups offers a cautionary tale, plunging the house-builder further into the mire.

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Just do it - embracing social purpose

Social purpose is a central consideration in both external and internal communications strategy - while it isn’t possible, or expected, for every business to aspire to Nike-style, stratospheric impact on the big issues we face today, they will be judged on their societal contribution and what they stand for.

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