Posts tagged brand trust
Just do it - embracing social purpose

Social purpose is a central consideration in both external and internal communications strategy - while it isn’t possible, or expected, for every business to aspire to Nike-style, stratospheric impact on the big issues we face today, they will be judged on their societal contribution and what they stand for.

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The vital role of PR as brand loyalty plummets

Emma McCallum is a freelance PR consultant based in Manchester. After attending the MPA Big Debate summer event on brand trust, she highlights the opportunities for those able to utilise PR to best effect, embracing new consumer expectations to deliver growth.

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