Posts tagged PUBLIC RELATIONS
Just do it - embracing social purpose

Social purpose is a central consideration in both external and internal communications strategy - while it isn’t possible, or expected, for every business to aspire to Nike-style, stratospheric impact on the big issues we face today, they will be judged on their societal contribution and what they stand for.

Read More
Targeted comms, media trust and vanity PR

Effective PR must be strategic and targeted - is national coverage really the best result? Find out why vanity PR will rarely deliver results.

Read More
The vital role of PR as brand loyalty plummets

Emma McCallum is a freelance PR consultant based in Manchester. After attending the MPA Big Debate summer event on brand trust, she highlights the opportunities for those able to utilise PR to best effect, embracing new consumer expectations to deliver growth.

Read More