Posts tagged PR
What is 'astroturfing' and why has it stoked debate within the PR industry?

The shadowy practice of ‘astroturfing’ hit the headlines this week - but what is it, and why has it stoked debate within the PR industry?

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Embattled Persimmon offers a cautionary lesson in reputation management

For those still failing to grasp the core principles behind reputation management - and the value of reputation - Persimmon’s handling of troublesome Facebook groups offers a cautionary tale, plunging the house-builder further into the mire.

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New year, new PR strategy

Do your plans for 2019 include hiring a PR agency or freelance consultant? If so, there are a number of points to consider before making that crucial appointment.

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Just do it - embracing social purpose

Social purpose is a central consideration in both external and internal communications strategy - while it isn’t possible, or expected, for every business to aspire to Nike-style, stratospheric impact on the big issues we face today, they will be judged on their societal contribution and what they stand for.

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Podcasts and PR - should you be getting involved?

Podcasts continue to grow in popularity - but should it form part of your own PR strategy?

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Do you need a PR agency? Or would an Independent Consultant be a better fit?

Would a Freelance PR consultant be a better fit for your business? Did you consider the benefits before automatically hiring an agency?

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The vital role of PR as brand loyalty plummets

Emma McCallum is a freelance PR consultant based in Manchester. After attending the MPA Big Debate summer event on brand trust, she highlights the opportunities for those able to utilise PR to best effect, embracing new consumer expectations to deliver growth.

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